Today, Malik “Shake” Milton—a professional basketball player for the Philadelphia 76ers—and vegan restaurant chain HipCityVeg will donate 500 meals and shakes to frontline medical workers at Philadelphia area hospitals. The donations will begin at the Children’s Hospital of Philadelphia and continue next week at Penn Presbyterian Medical Center and will likely extend to other local hospitals. As part of its Feed a Million+ pledge, vegan brand Beyond Meat is donating Beyond Burger patties used to make HipCityVegan’s Smokehouse Burgers.
“As a Philadelphia born and bred company, we are big fans of Shake and the Sixers,” HipCityVeg Founder and CEO Nicole Marquis said. “We want to do whatever we can to give back to the people on the frontline. We are so grateful for Shake Milton’s generosity, and we are over the moon that he chose to work with us to feed our community.”
HipCityVeg and Milton were initially in the process of creating a “Shake Shake” together when the COVID-19 crisis hit, so they quickly pivoted to do something to help the local community. Their goal is to send thousands of meals to nourish medical staff during the crisis. They are inviting the public to donate additional lunches from HipCityVeg for $10 each at GiveShakeAnAssist.com.