Pioneering vegan brand Follow Your Heart (FYH) recently implemented a series of new recycling measures to divert most of its waste away from landfills and the ocean. Since 2016, the company has already diverted 98 percent of its waste through traditional recycling, composting, reducing, and reusing programs, and FYH teamed with waste management company TerraCycle to further eliminate waste that cannot be recycled through traditional methods due to the complexity of the materials. 

The program consists of three zero-waste boxes set up around FYH’s offices and warehouses: The Candy and Snack Wrappers Box (which collects waste in break rooms); The Office Supplies Box (which is meant to collect pens, paper clips, label sheet backing, tape dispensers, and more); and the Plastic Packaging Box (which collects flexible and rigid plastic packaging waste). All of the waste materials collected can then be repurposed into items such as park benches, bike racks, shipping pallets, and recycling bins. 

Additionally, FYH recently changed the adhesive on its products to make it easier to remove labels (another recycling challenge) and modified the backing on their labeling rolls to a recyclable alternative, which amounts to diverting 1,000 pounds of waste from landfills each month. “Sustainability is simply an important part of being a responsible business in today’s world,” FYH Founder Bob Goldberg said. “It’s time for every business to contribute to changing the world for the better.