British vegan brand Noughty Haircare recently launched eight of its 24 products in the United States through drugstore chain CVS, both online and in select locations. The brand’s products are not tested on animals and are free of sulfates, silicones, parabens, and petrochemicals. “We’re thrilled to launch in the US market with CVS, especially as they’ve taken great strides to diversify and expand their beauty division with a growing focus on more healthy, natural and sustainable brands, like Noughty,” Rachel Parsonage, co-founder of Noughty Haircare, said. “It’s important for us to bring effective, affordable, and conscientious solutions to consumers, and we’re truly honored to have the opportunity to bring this to more consumers in the US.”
CVS now offers the brand’s To the Rescue line (which includes moisturizing shampoo, conditioner, detangling spray, and hair mask); and its Wave Hello line (which includes shampoo, conditioner, taming cream, and curl primer formulated for wavy and curly hair). The entire Noughty Haircare line is priced between $9.99 and $12.99.