This weekend, the second location of popular restaurant Slutty Vegan opened in Jonesboro, a city right outside of Atlanta, GA. The new restaurant is housed inside of a former family residence, with lawn signs prominently displaying Slutty Vegan signage, and features an interior that has been converted into a modern dining room—which is currently open for takeout. Entrepreneur Pinky Cole first launched the business as a food truck in August 2018, selling provocatively named vegan burgers made with an Impossible Burger patty that is stacked with various toppings and slathered with a secret sauce. After the truck drew five-hour lines of more than 500 hungry guests waiting to be “sluttified,” Cole opened her first brick-and-mortar location in Atlanta in January—attracting 1,200 customers on opening day. The new location followed suit and served 1,000 customers on opening day.
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“Over the past year and a half, we have impacted Atlanta in a huge way with our fast-casual junk food that is completely plant-based. Every day, people are standing in line for hours to experience the juicy goodness of our plant-based burgers,” Cole said. “We look forward to expanding our presence throughout the Metro-Atlanta area. In addition to the restaurant, we look forward to spearheading community and philanthropic efforts here.”
Through her nonprofit The Pinky Cole Foundation, the entrepreneur has helped her community in a variety of ways, including helping pay the tuition balances of 30 Clark Atlanta University (CAU) students last year in an effort to help them stay in school; feeding essential workers during the ongoing COVID-19 pandemic; and partnering with CAU (her alma mater) to fund college scholarships for the four children left fatherless after the death of Rayshard Brooks—a Black man killed by police in an Atlanta Wendy’s parking lot in June.
Later this summer, Cole aims to open the third location of Slutty Vegan in the Old Fourth Ward neighborhood of Atlanta, GA—an area known for being the location of social-justice legend Martin Luther King, Jr.’s childhood home.