This December, plant-based retail store and café PlantX will open in San Diego, CA. The store will be the first United States outpost of Canadian e-commerce company Vegaste Technologies Corp., which operates the PlantX online platform offering more than 10,000 plant-based products from cosmetics to clothing. The new store will be a working prototype where consumers will be able to shop for products using the company’s mobile app, which will offer approximately 5,000 products, including its own private-brand items such as PlantX water, as well as Stay Wyld Organics vitamins and supplements, Mid-Day Squares chocolate bars, and other grocery items from popular brands. The San Diego store will include amenities such as a plant-based education center, coffee shop, a restaurant with plant-based meals made by Los Angeles chef Gregg Drusinsky, and grab-and-go meals from PlantX’s meal delivery menu.
“The idea is for the San Diego location to help further that community vibe we have been creating online,” Alexandra Hoffman, Vegaste Chief Marketing Officer, said. “We want customers to come in and feel like they can ask anything. Education is always behind everything we do at PlantX, so this store will be a place where people can come in and find new ways to enhance their healthy lifestyles.”
The new US store is part of a partnership with Liv Marketplace, which plans to establish and operate retail stores, coffee shops, and cafés across the country under the PlantX name.